Monday, October 20, 2014

Festival Selling - A Checklist For Fall and Winter




Selling books at festivals is fun. I've never made any money at one, but my sales always get a spike over the next two weeks. This is going to be a way of life for me until my name gets out. Everybody has to have a hobby, this is the one I've picked,

So, if you are about to go to a festival, or a big flea market, what are you going to want to have with you?
  1. A banner (or sign) of some sort - I got a vinyl one at Vista Print for less than $10 with shipping. It has enough information on it to catch the eye. A hand printed sign will do, if it is large enough. (Standard paper is NOT large enough.) Put in at people's eye level, make it colorful.
  2. A table, with a tablecloth - It makes a big impact to have the table covered. Also in the fall and winter, you can put a tea-light heater under the table to keep from freezing. 
  3. Business cards - book marks, post cards something with your name and website or facebook page on it. Hand them out! They work better than anything to sell my books.
  4. A comfortable chair or two - I don't like those sling chairs, they kill my back. I've got a very old folding wooden chair that weighs more, but it supports my back, which means less pain. Get a rug or horse blanket for the chair. It will hold the heat in so your butt doesn't freeze. Optional is a small dog - they bred lapdogs for a reason. If you've got one, the cute factor makes great advertising, and they're warm.
  5. Canopy with sides and weights - Yes, invest in sides and weights. The canopy makes you MUCH more visible. The sides will protect you (and your books!) from the sun, the wind and the rain. The weights can be made for the tent, or cement blocks, or bags filled with sand. Gallon jugs of water will work in a pinch, but they aren't what you want for the long run. 
  6. Handwashing supplies - I use one of those laundry soap containers with the spout, filled with water, soap and an old towel. Restrooms are always in short supply. Clean restrooms...never really seen one at a festival. Clean hands can keep you from getting sick, and maybe missing work on Monday.
  7. Little stuff - Twine, tape and scissors. Kleenex, wet-wipes, index cards, magic marker. I use shower curtains for my tent sides, so I need shower curtain rings and clips. 
  8. Money supplies - Apron, money clip, cash box with lock and receipt book. I keep my cash in a money clip because it stays together. I have the cash box for change, the receipt book, the magic marker and extra business cards.
  9. Food supplies - Napkins, plastic silverware, coffee cups, and drink cups.
  10. Credit Card reader - I use Square on my phone. It works either with, or without phone reception.
  11. Heater - The 3 tea-light terracotta pot heaters are good enough for the average fall day. Make sure it's sturdy enough to take a nudge from your feet if you forget it's there. I don't recommend the ones that use metal to hold two or more pots together. The metal gets too hot for a busy place.
  12. Drink Heater - I'm looking into metal cups and a small sterno-type stove I can use to keep my hot drinks hot. I've found that a wide-mouth jar lid is the same size as a sterno-can and will hold 3 tea-lights. If I find a metal candle holder the same size, I'll use that instead. It's all about keeping the flame from contact with the tent, table cloth, or your pant legs.
  13. Comfort items - chap stick, sun screen(!) sun hats or beanies, extra socks, water, snack food, and if you bring the lapdog, water dish, food, long leash, dog bed and sweater.
This sounds like a lot of stuff. But the devil is in the details - as my grandmother used to say. Kleenx and napkins can double as toilet paper. Twine, well, 'a world without string is chaos.' Really. I use twine every time I go out for something.

I've only used my Square card reader a few times, yet each time it was the difference between making a sale and no sales. Sometimes just one is better than none.

I might tweak this list, but this is about what I'm carrying after 4 years of farmer's markets and festivals.

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