http://www.rosannedingli.com/scratchie-card.phpThere are many, many reasons why Dean Wesley Smith and Kristine Katherine Rusch are my heroes.
This is only one of them.
Dean and Kris came up with the idea of using gift cards to sell e-books to bookstores. They posted it for everyone to share - see the link to the post. Click here for details.
Over on Linked-In there are several of us on Laphroaig Writers (Laphroaig is an obscure brand of Scotch) who kick around ideas. In fact this little group has gone from e-publishing clueless to e-published and experimenting with ALL kinds of things. It's been wonderful fun.
Right now, Laphroaig writers are working with these gift cards. Some are using them for sales, others as giveaways. I want to offer samples locally during the upcoming vendor's nights on the Square. I might as well hock books AND e-book gift cards.
September 1, 2011 update.
We have found alternatives to the plastic gift-card. Paper card stock works just as well. Just rub a little candle wax over the code before you paint it.
This is an example: Click here for scratch card.